Air Max Concepts by Rosie Lee

We are a hybrid creative agency with expertise in retail design, branding and digital, we deliver the mould-breaking ideas brands need to flourish.
We bring to life the innovative ideas brands need in today’s cluttered marketing space.

To keep our concepts fresh, we’ve created a unique work environment where experimentation, collaboration and diversity are sown into the creative process.

Our team’s been exploring concepts by examining the origins of some of our favorite sneakers.

We’ve paid tribute to one of Tinker Hatfield’s principal inspirations for the Air Max 1 – the Center Pompidou – by returning its inside-out structure to the shoe.

The Air Max 90 was as eagerly adopted by crate-diggers as it was runners – so why not build it using speaker stacks.

The monster Sergio Lozano cooked up in the Air Max 95 echoed human anatomy in its design – and we’ve rebuilt it as an anatomical model.

Rosie Lee’s Websiteand Behance