The TRÜF studio in Santa Monica, California, has crafted brands for clients ranging from Adidas to a film director. However, the TRÜF work that first grabbed Create’s attention was a series of minimal line drawings of animals the studio posted on Behance.
My many years in branding has influenced the style and execution of illustrations and not necessarily the other way around —although it is a merger of both aesthetics. The simplicity, geometry, and composure that we try to achieve with our branding work rubs off on the artwork. I think more in terms of composition and balance more now than I ever have — and that’s because of the branding work.
Also, it would be a crime if I didn’t mention the obvious: Miro, Calder, and Kandinsky are a large part of my influence. The Joan Miro museum in Barcelona changed me. Go there! (via ADOBE CREATE MAGAZINE)